Poster Analysis

From the images from the film used on the poster we can tell that the film is a crime thriller, not much of the characters’ faces are shown to add to the mystery of the characters, there’s emphasis placed on their eyes to show fear, hate and anger which the all the characters shown are feeling. Stuart is the antagonist in the film and in the poster only the top half of his face is shown to also add to the mystery of the characters. There is a picture of a gun as well which is the same gun that is used for the murders at the end of the film. Putting the gun on the poster tells the audience that there will be some sort of murder theme in the film which is a typical theme for a social realism crime thriller. Kelly and Joanne are 2 of the main characters and they’re typical of the social realism genre as typical issues portrayed in the genre are things such as prostitution, runaways and poor working class people and these two characters fit well into the conventions of the genre as one character is a runaway who’s used as a prostitute and the other character is a prostitute, both are a part of the working class. The poster shows representational issues such as gender, the two most vulnerable and most exploited characters are the females and the character in charge is of a higher class then the rest of the characters who he has control over.
There is also a picture of Kelly and Joanne holding hands and walking together, this shows us that there is a theme of friendship in the film and that these two characters have a close relationship.
The title of the film ‘London to Brighton’ is placed in the centre of the poster in black, bold writing and in capital letters also having the largest font on the poster which is a normal convention of a poster design because the title is the most important thing on the poster. The title tells us quite a bit about the film and where it is set, the audience will get the impression that the film is related to London and Brighton which is true as two of the main characters flee from London to Brighton.
On the poster the USP is the critical acclaim, a lot is used. The Big Issue named the film ‘the best  British film of the century’ and The Scotsman, The Guardian and Film Review all gave the film 5/5 stars and said it’s ‘British Cinema At Its Best!’, ‘A Dazzling Debut!’ and ‘Exhilarating!’
Underneath the title there is also a section where they state all the awards the film has won and the three nominations it got. The critical acclaim used on the poster will help the film sell as the great reviews will encourage others to watch the film. Also before the title they have added ‘a film by Paul Andrew Williams’ in bold and this is used to help sell the film even more as fans of his previous work or people who know of him will be more likely to watch the film.

The tagline ‘innocence has nowhere to hide’ works well with the title to tell us a lot about the storyline. From this we can figure out that a character/s are hiding or on the run linking to the title ‘London to Brighton’ suggesting that the character/s has fled to or from one of those locations.

As the type of genre of the film is made quite clear on the poster, the target audience will be fans of social realism crime thrillers or any films similar to that genre. At the bottom of the poster the age certificate is given and stated that you must be 18+ to watch the film. So the target audience is 18+ fans of social realism crime thrillers and fans of Paul Andrew Williams or any of the actors featured in the film.