POSTER - Hajra

The poster for Ill Manors suggests that the genre for the film is crime and the USP is carrying a gun. The audience would assume that it is an urban crime drama as the buildings behind him suggest that the mise en scene is in an urban area. The drama aspect can be suggested from the facial expression the character wears. He looks focused yet worried and on guard all at the same time suggesting that this is a serious film and would conventional consist aspects of drama in it.

The title of the Film is written in bold white letters that stand out from the gloomy dark back ground. The word Ill is written in a large font that covers majority of the main character. The letters in the word ill appear to look like tower blocks and also prison cell bars. This could suggest that the character is stuck behind the blocks of ill manors and is trapped. The hand that comes out of the block is the hand that is carrying the gun this could suggest that the only way out of ill manors is through violence, death, crime or other illegal activities.

The slogan for the film is written at the very top of the poster in small font, the words used make the audience think that the residents of ill manors are almost trapped in their environment. This makes the audience think that some of themes of ill manors consist of violence, struggle, etc.

The photography for this poster looks as if it was shot through a fish lens. This emphasises the main character. The colour conations of this film suggest that it will be a dark and potential sad film as the dark colours give off a gloomy atmosphere. The street lights in the background imply that the crimes and danger comes out at night.

The release date, the director, and Plan B’s name are written In Bold white font just light the title. This contrasts with the background and stands out. There are ratings around the characters head in big font which catches the audience’s eye. This implies that the film was successful which would therefore lead to more people watching it.

The USP used in the poster is Riz Ahmed. He has featured in films such as ‘Four Lions’, ‘The Road to Guantanamo’ and ‘Shifty’. Audiences of these films will be inclined to watch ill manors as it features the same actor. Secondly this actor is known to film in movies where the genres are conventionally crime, dramas and comedy, therefore the audience will already have somewhat of an idea about the film.

The font of the written language used is bold sans serif, which makes the film look modern. The words are large and leave an impact on the audience. However words such as ‘Presents’ and ‘A film’ are written in a thin font which suggests that it is not the most important information to take from the poster.

Right at the bottom of the poster in small font is the credits, ratings and other necessary information that is required to be presented on a movie poster.

The target audience for ill manors is adults between 18-25 as the film is rated 18. Also it is for men as the main characters is a boy however it effects both male and female audiences. The movie is for preferably young men who can identify with the character and that are usually at a social economic grade of E.

Hajra siddiqui