Poster Analysis

The genre of ‘Gia’ is not necessarily shown on the poster, as it does not incorporate the generic conventions and characteristics that you’d usually see on a film poster that has drugs incorporated in it. However, the poster does stick to another of its genres which is a biographical film, having the face of the main actor on the whole poster. This is an extreme-close-up of Gia’s face, where half of the face is fading out. This could be interpreted as if she knows half of herself, but when the drugs and such are involved; she begins to lose herself in them. It could also connote that she is hiding something, with half of the face not being as clear as the other half, creating a sense of mystery in her character The film poster doesn’t necessarily stick to the conventions of a movie that incorporates narcotic misuse, but sticks to the conventions of a biographical movie.

The tag line ‘Too beautiful to die. Too wild to live’, attracts the audience as it’s in capital letters and in black, capturing the attention of the audience. It is a straight to the point, self-explanatory tagline, which in a sense, wraps up the whole aspect of the movie into two short sentences.

The title ‘Gia’ is the only text on the poster in colour, instantly attracting the audience to the. It is clearly visible and tells the audience who the movie is about. Moreover, the main actors face is shown on the whole poster, highlighting her importance within the movie.

HBO, usually presents documentaries. Audiences familiar with HBO would recognise the symbol, which would make the audience know that it is a biographical film. This could be seen as a USP for those who like watching biographical films as many know that HBO produces highly recommended films to a good standard.